Digital agency website redesign

The challenge

Trendo's website no longer reflected the agency's expertise or the quality of its work. The navigation wasn't intuitive, the visual style felt outdated, and the content lacked a clear hierarchy.

It was also difficult for potential clients to quickly understand what services the agency offered and why they could trust Trendo with their projects.

The goal

The goal was not simply to give the website a new look, but to rethink the experience from the ground up: make the structure clearer, communicate the agency's services more effectively and build greater trust with potential clients.

My role

I worked across the entire redesign process, from UX research and restructuring the information architecture to wireframing, visual direction and final UI design.

I also created the design system from scratch, establishing a consistent visual language and a scalable set of components for the new website.

1. 01Restructured the experience

   Improved the information architecture and navigation to make the website easier to explore and understand.

2. 02Built a clearer content hierarchy

   Reworked the structure of individual sections so users could quickly understand the most important information.

3. 03Strengthened trust

   Introduced new content blocks designed to communicate the agency's expertise, experience and value more effectively.

4. 04Created a new visual system

   Developed a completely new visual direction, including color palette, typography, UI elements and a design system built from scratch.

The results

The redesign gave Trendo a clearer and more credible digital presence, making it easier for potential clients to understand the agency's expertise and services.

The new website contributed to increased client interest and strengthened trust in the agency.