Game development website redesign

The challenge

Arrible offers a wide range of game development, design and production services, which made the website structurally complex. The existing experience needed a clearer way to communicate the company's expertise, organize its services and guide potential clients toward relevant information.

The goal was to rethink the website experience, make a large amount of content easier to navigate and create a stronger path from discovering Arrible's capabilities to exploring relevant work and getting in touch.

My role

I worked across the UX and UI redesign of almost the entire website, from competitor research and identifying usability issues to restructuring key user journeys and designing the final interfaces.

I redesigned the homepage, service pages, portfolio and case studies, contact experience and other key sections of the website. I also worked on navigation and the mega menu, mobile layouts, interactions and animations, and created a consistent UI kit. Throughout the process, I collaborated with the wider team, including marketing, SEO and development.

What I changed

1. 01Simplified navigation

   Reworked the website navigation and mega menu to make a large number of services and areas of expertise easier to understand and explore.

2. 02Improved service discovery

   Restructured service pages and content hierarchy so potential clients could quickly understand what Arrible offers and find the expertise relevant to their needs.

3. 03Strengthened portfolio presentation

   Redesigned portfolio and case study experiences to showcase the company's work more clearly and connect relevant projects with its services and capabilities.

4. 04Created clearer conversion paths

   Improved key user journeys and calls to action to guide visitors naturally from exploring services and projects toward contacting the company.

5. 05Modernized the experience

   Introduced a cleaner visual system, more consistent layouts and subtle interactions and animations to make the website feel more polished, dynamic and contemporary.

6. 06Designed for mobile

   Adapted navigation, content hierarchy and key user journeys for smaller screens to maintain a clear and consistent experience across devices.

7. 07Built a UI kit

   Created a reusable system of components and interface patterns to improve consistency across the redesigned pages and make the website easier to maintain and scale.

The result

The redesign transformed Arrible's website into a clearer and more structured B2B experience that better communicates the company's services, expertise and portfolio.

The new system made complex content easier to navigate, created stronger connections between services and relevant work, and established a more scalable foundation for marketing, SEO and future website development.